Casablanca Hosts the Official Launch of a Moroccan Brand of Natural Cosmetics Made with Regulated Cannabis Oil

The Royal Mansour Casablanca hosted, on Friday, June 26, 2026, the official launch ceremony of the Moroccan brand MOROCCOCAN, specializing in natural skincare and cosmetic products formulated with regulated cannabis oil, under the theme:

“Morocco at the Origin, Quality in Essence”

The event brought together institutional figures, experts, professionals, business leaders, as well as artists, journalists, and dermatology specialists.

This initiative forms part of Morocco’s national strategy to enhance the value of its natural resources and develop related industrial sectors, in line with the vision of His Majesty King Mohammed VI, may God assist Him, to promote an economy driven by innovation, productive investment, and the creation of high value-added value chains.

The launch ceremony was attended by a number of officials, experts, and stakeholders from the cosmetics and healthcare sectors. It also featured the presence of artists Raouia and Amal Saqr, while television host Rachid Allali served as the master of ceremonies.

This launch reflects the continued development of Morocco’s regulated cannabis sector, which is emerging as a promising field for the creation of innovative products combining locally sourced natural ingredients with internationally recognized quality standards.

MOROCCOCAN relies on Moroccan expertise in research, development, and production. The brand is licensed by the National Agency for the Regulation of Cannabis-Related Activities (ANRAC) and certified under ISO 22716, the international standard for Good Manufacturing Practices (GMP) in the cosmetics industry, ensuring the highest standards of quality and safety.

On this occasion, the brand unveiled eleven natural cosmetic products, developed using ingredients inspired by Morocco’s rich natural heritage, including ghassoul clay, argan oil, blue nila, and aker fassi, combined with regulated cannabis oil. These formulations bring together Morocco’s traditional heritage and scientific innovation in the field of skincare and cosmetics.

Speaking on the occasion, Ms. Karima El Haoudi, Chief Executive Officer of MOROCCOCAN, stated that this project goes beyond the launch of a new cosmetic range, representing a genuine national industrial vision built on innovation and the promotion of local resources.

She said:

“MOROCCOCAN is founded on the belief that Morocco possesses an exceptional natural and human heritage that enables it to become a leading reference in natural cosmetics. We have chosen to combine the richness of Morocco’s natural resources with modern scientific expertise to develop products that reflect our national identity while meeting the highest international standards. We are proud that this project is driven by committed Moroccan talent capable of competing both nationally and internationally.”

She added that this launch marks the first step in a broader development strategy aimed at strengthening the brand’s presence in the natural cosmetics market and creating greater added value throughout the entire production chain.

This project is part of Morocco’s national momentum to promote the legal uses of cannabis within a regulatory framework that encourages responsible investment, innovation, and the emergence of new value-creating industries capable of generating employment opportunities.

It also highlights Morocco’s potential in the natural cosmetics sector and demonstrates the ability of Moroccan expertise to develop competitive products based on scientific research, modern manufacturing, and the sustainable use of local resources.

MOROCCOCAN aims to strengthen its presence in the natural cosmetics market through products that combine Moroccan authenticity with scientific innovation, thereby enhancing the international reputation of the “Made in Morocco” label as a symbol of quality and sustainability.

MOROCCOCAN is a Moroccan brand specializing in the development and manufacture of natural cosmetic products formulated with ingredients inspired by Morocco’s rich natural heritage, particularly regulated cannabis oil. The brand complies with internationally recognized manufacturing standards, including ISO 22716, and develops innovative formulations that combine Morocco’s traditional heritage with the latest scientific advances.